A digital way of broadcasting so that they are able to download it from a computer or mobile device to their target audience. It is different to traditional radio broadcasting as instead of it being just a voice recording it is also a video recording which some members of the audience may prefer as they are able to to see the producers facial expressions and body language to see how they feel when talking about certain subjects. It is also different as it covers more media platforms than traditional radios such as YouTube, Instagram, twitter etc. whereas other radios tend to just use search portals and radio systems when broadcasting.
Commercial radio broadcasting is the broadcasting of television programs and radio programming by privately owned corporate media as opposed to state sponsorship for example BBC Radio 2.
Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. In many countries of the world, funding comes from governments, especially via annual fees charged on receivers.
BBC provide content nationally, locally and globally due to the addition of the different time services meaning they have a service allocated for their radio station which is accessible everywhere as long as you have a radio or any electronic advice that you are able to get access to the radio on.
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