Gender Representation In Print and Auto-Visual Text
Nicki Minaj Vogue Magazine Cover
Within the front cover of the vogue magazine, you notice that the main central image is Nicki Minaj. She is in a straight position which reinforces the factor of direct mode of address due to her looking straight towards the camera (audience). The use of the direct mode of address represents her as dominant and empowered. The sense of empowerment is further portraited through the cover line at the bottom under her feet resulting in she embodies a high status. She is also dressed in a long black dress which subverts the representation of women being sexualised in the media, as black is a very powerful and unprovocative. However, the slit at the bottom of her dress signifies that omen still need to potentially show a percentage of size to capture men attention. Her straight and strong body posture indicates that’s she wants to be taken seriously and that within the over she wants to be shown as powerful.
Within the music video of Taylor Swifts ‘Bad Blood’, you are able to identify clearly that the main ideology behind the video is that women are strong and dependent. This is shown due to the lack of male artists within the music video which represents that women don’t need men in order to accomplish things. The style of their clothes however reinforces the stereotype that majority of women in the media industry are sexualised, especially when they are trying to get their point across. Their clothes indicate that they are being seductive as the style doesn’t cover majority of their body and the material of the clothing is latex on many of the females shown in the video however by the colour of the clothes being black they also give a sense of seriousness throughout. On the other hand, the music video also subverts stereotypes of females of being weak and short-minded. This is subverted through the multiple fight/ training scenes filmed within the video, when the women dominate with the upper hand. By the constant training scenes women embody the factor of being strong, powerful and dependent.
Meghan Trainor 'Dear future husband' Music Video
Within the entire music video Meghan addresses her future husband giving the impression that is destined to find the perfect one, which reinforces the stereotype that females aren't satisfied unless they have a husband by their side. She also represents the stereotype of how women belong in the kitchen due to many of the recorded scenes taking place in the kitchen where she is cleaning and also attempting to cook for her 'future husband'.This also encourages the stereotype that all women are good for is cooking and cleaning. Due to the set time frame that the theme of the video embeds the factor of cooking and cleaning is enhanced even more. The use of pastel coloured clothes and makeup make her portray women as sweet and innocent which is eye catching towards certain men however in the close ups the use of red lipstick presents her as seductive as well as sweet and innocent.
Quality Street Advert 1956
Within the advert for quality street that was used in 1956, working men are portrayed as the power gender due to him being in possession of the sweets leading to women being all over him in order to try one. He is represented as a working-class man due to the clothing he is wearing which enforces the stereotype that working men would more likely to gain access to every and anything in comparison to non-working men. Furthermore, due to the time period that this advert was published in, the fact that the men is holding the sweets also makes him seem powerful as society back then was patriarchal and influenced by majority of the working-lass population that were men. In addition to this, the women are also seen as seductive due to them distracting the man I order to get what they want. They are represented in a seductive view due to the colour of their clothing and makeup being red, which in the media industry is seen as seductive, flirtatious and promiscuous.
Within the advert for Tide from the 1950s, women are represented in a way to reinforce the stereotype that all they are good for is cleaning, which was what was dominantly linked to the purpose of women back then. This is reinforced due to the masthead saying, 'Tide's got what women want' portraying that their main target audience is women as every women at that time period use tide on a daily basis and can't live without it, instigated by the verb 'want'. Women are represented as innocent and vulnerable due to the clothing that is given to them in the advert. The use of the polkadot dress shows innocence as a simple yet elegant design however the use of red lipstick shows seductive and vulnerability towards the product being advertised in the advert. Due to her hair being tied up you are able to get the impression that she is keen to clean and that she is keen to use this product this is also enhance by the indirect mode of address made from the audience, Ye
In the music video of Beyoncé's song 'Already ft. Major Lazer' is set in the environment of a black country and culture. This is evident due to the style of clothes she is wearing throughout the whole video which consists of animal print clothing, painted clothing which is often found in West Indian tribes and an outfit made entirely of gold. the style of the movie is a storytelling narrative as it is not constantly focused on her the entire video. There are clips of the other participants dancing and just being natural in their own atmosphere, I believe this is to tell the story of what black cultures are like as well as enforcing history. Because in the past stories were told through dance instead of talking or from books. As well as the video being a storytelling narrative, the lyrics within the song itself also embed great power behind what Beyoncé is trying to express through her video and the song as well. One main key term which is easily picked up in the video is t
Taylor Swift- The Man Ideology- Men are praised more than women as it is unexpected for men to carry out certain tasks for example; when the man was sitting in a park with his child playing with her. Men are able to achieve much more the women Lyrics express how taylor believes she would gain more respect is she was a man relating back to the 19 th century where women weren’t viewed as important as men The main ways that the videos represent gender Is similar in certain ways. Within both videos they show women as with holding less relevance and acknowledgement as men, women are seen as inferior in both music videos not just due to the lyrics sang but because of the actions taking place within the scenes as well. They are portrayed as inferior as in Swifts “The Man” she expresses how if she was a man she would gain more respect for certain actions that she carries out. This is because in society men doing domestic labour in absence of females are unusual therefore consistently prai
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