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Gender Representation In Print and Auto-Visual Text

 

Nicki Minaj Vogue Magazine Cover



Within the front cover of the vogue magazine, you notice that the main central image is Nicki Minaj. She is in a straight position which reinforces the factor of direct mode of address due to her looking straight towards the camera (audience). The use of the direct mode of address represents her as dominant and empowered. The sense of empowerment is further portraited through the cover line at the bottom under her feet resulting in she embodies a high status. She is also dressed in a long black dress which subverts the representation of women being sexualised in the media, as black is a very powerful and unprovocative. However, the slit at the bottom of her dress signifies that omen still need to potentially show a percentage of size to capture men attention. Her straight and strong body posture indicates that’s she wants to be taken seriously and that within the over she wants to be shown as powerful.



Taylor Swift 'Bad Blood' Music Video 




Within the music video of Taylor Swifts ‘Bad Blood’, you are able to identify clearly that the main ideology behind the video is that women are strong and dependent. This is shown due to the lack of male artists within the music video which represents that women don’t need men in order to accomplish things. The style of their clothes however reinforces the stereotype that majority of women in the media industry are sexualised, especially when they are trying to get their point across. Their clothes indicate that they are being seductive as the style doesn’t cover majority of their body and the material of the clothing is latex on many of the females shown in the video however by the colour of the clothes being black they also give a sense of seriousness throughout. On the other hand, the music video also subverts stereotypes of females of being weak and short-minded. This is subverted through the multiple fight/ training scenes filmed within the video, when the women dominate with the upper hand. By the constant training scenes women embody the factor of being strong, powerful and dependent. 



Meghan Trainor 'Dear future husband' Music Video



Within the entire music video Meghan addresses her future husband giving the impression that is destined to find the perfect one, which reinforces the stereotype that females aren't satisfied unless they have a husband by their side. She also represents the stereotype of how women belong in the kitchen due to many of the recorded scenes taking place in the kitchen where she is cleaning and also attempting to cook for her 'future husband'. This also encourages the stereotype that all women are good for is cooking and cleaning. Due to the set time frame that the theme of the video embeds the factor of cooking and cleaning is enhanced even more. The use of pastel coloured clothes and makeup make her portray women as sweet and innocent which is eye catching towards certain men however in the close ups the use of red lipstick presents her as seductive as well as sweet and innocent.


Quality Street Advert 1956



Within the advert for quality street that was used in 1956, working men are portrayed as the power gender due to him being in possession of the sweets leading to women being all over him in order to try one. He is represented as a working-class man due to the clothing he is wearing which enforces the stereotype that working men would more likely to gain access to every and anything in comparison to non-working men. Furthermore, due to the time period that this advert was published in, the fact that the men is holding the sweets also makes him seem powerful as society back then was patriarchal and influenced by majority of the working-lass population that were men. In addition to this, the women are also seen as seductive due to them distracting the man I order to get what they want. They are represented in a seductive view due to the colour of their clothing and makeup being red, which in the media industry is seen as seductive, flirtatious and promiscuous.




















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