Gender Representation In Print and Auto-Visual Text
Nicki Minaj Vogue Magazine Cover
Within the front cover of the vogue magazine, you notice that the main central image is Nicki Minaj. She is in a straight position which reinforces the factor of direct mode of address due to her looking straight towards the camera (audience). The use of the direct mode of address represents her as dominant and empowered. The sense of empowerment is further portraited through the cover line at the bottom under her feet resulting in she embodies a high status. She is also dressed in a long black dress which subverts the representation of women being sexualised in the media, as black is a very powerful and unprovocative. However, the slit at the bottom of her dress signifies that omen still need to potentially show a percentage of size to capture men attention. Her straight and strong body posture indicates that’s she wants to be taken seriously and that within the over she wants to be shown as powerful.
Within the music video of Taylor Swifts ‘Bad Blood’, you are able to identify clearly that the main ideology behind the video is that women are strong and dependent. This is shown due to the lack of male artists within the music video which represents that women don’t need men in order to accomplish things. The style of their clothes however reinforces the stereotype that majority of women in the media industry are sexualised, especially when they are trying to get their point across. Their clothes indicate that they are being seductive as the style doesn’t cover majority of their body and the material of the clothing is latex on many of the females shown in the video however by the colour of the clothes being black they also give a sense of seriousness throughout. On the other hand, the music video also subverts stereotypes of females of being weak and short-minded. This is subverted through the multiple fight/ training scenes filmed within the video, when the women dominate with the upper hand. By the constant training scenes women embody the factor of being strong, powerful and dependent.
Meghan Trainor 'Dear future husband' Music Video
Within the entire music video Meghan addresses her future husband giving the impression that is destined to find the perfect one, which reinforces the stereotype that females aren't satisfied unless they have a husband by their side. She also represents the stereotype of how women belong in the kitchen due to many of the recorded scenes taking place in the kitchen where she is cleaning and also attempting to cook for her 'future husband'.This also encourages the stereotype that all women are good for is cooking and cleaning. Due to the set time frame that the theme of the video embeds the factor of cooking and cleaning is enhanced even more. The use of pastel coloured clothes and makeup make her portray women as sweet and innocent which is eye catching towards certain men however in the close ups the use of red lipstick presents her as seductive as well as sweet and innocent.
Quality Street Advert 1956
Within the advert for quality street that was used in 1956, working men are portrayed as the power gender due to him being in possession of the sweets leading to women being all over him in order to try one. He is represented as a working-class man due to the clothing he is wearing which enforces the stereotype that working men would more likely to gain access to every and anything in comparison to non-working men. Furthermore, due to the time period that this advert was published in, the fact that the men is holding the sweets also makes him seem powerful as society back then was patriarchal and influenced by majority of the working-lass population that were men. In addition to this, the women are also seen as seductive due to them distracting the man I order to get what they want. They are represented in a seductive view due to the colour of their clothing and makeup being red, which in the media industry is seen as seductive, flirtatious and promiscuous.
Within the advert for Tide from the 1950s, women are represented in a way to reinforce the stereotype that all they are good for is cleaning, which was what was dominantly linked to the purpose of women back then. This is reinforced due to the masthead saying, 'Tide's got what women want' portraying that their main target audience is women as every women at that time period use tide on a daily basis and can't live without it, instigated by the verb 'want'. Women are represented as innocent and vulnerable due to the clothing that is given to them in the advert. The use of the polkadot dress shows innocence as a simple yet elegant design however the use of red lipstick shows seductive and vulnerability towards the product being advertised in the advert. Due to her hair being tied up you are able to get the impression that she is keen to clean and that she is keen to use this product this is also enhance by the indirect mode of address made from the audience, Ye...
Artist /programme title Eliza tresham is the new original artist that I will be using for my music video. She has dancing abilities and fits the style designated to the theme of the song that is chose for the video. Genre ( including any related subgenres ) The genre of my music is rap/ hip-hop. This is due to the lyrics used as well as the theme that the song, the artist tend to produce. Brief summary of artist / programme (biography and overall content and themes) Lizzie Tresham also known as Eliza Tresham is a 17 year old up and coming artist from South Croydon. She mostly produces music under the pop genre. She writes majority of her music but also uses ideas from her producers as well as any similar artists that she connects with. She is well known for her choreography and production in/ of her music videos. Similar artists/programmes ( similar in genre/audience and must have been released by target producer ) There are many s...
Camera and Editing: Within the advert there is only a use of one camera shot being a close up shot. However, it is not an extreme close up shot as you are still able to see the atmosphere/ the actions taking place in the background. The use of this camera shot to show the change in her emotions throughout the entire advert from start to end. This is also shown through the use of a ridgely structure. Although she doesn’t make direct mode of address in majority of the advert, she makes direct mode of address at the end to make the audience feel sympathetic due to the stages of emotional clips that they have watched prior. This directs to the audience that she wants their help, in order for things to go back to the way it was before and that they could do this by donating towards the cause behind this advert. The camera shot use front to add is a close-up home it’s not an issue and close up as you’re still able to see that it’s taken place in the background this gives the audie...
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