Aasia's blog

 Representation: Within the music video Dizzee represents all the characters through puppets and consists of props only leaving him and a white elderly woman as the main protagonists. He also includes cliché representations as he includes puppets with ginger hair to portray Scottish people, white puppets as the police and black puppets with urban clothing to represent the youth etc. The elderly lady and Dizzee are binary opposites of each other and she is seen in a very polite, upperclass and wealthy woman of the British society whereas Dizzee is seen as part of the youth, lower class and poor. This is all due to their clothing and body language throughout the video- with the woman having perfect body posture and clean clothing yet Dizzee is ‘bopping’ and his clothing is scruffy. However despite the lady not playing a particular big role in the video, some of her actions may begin build questions for example when the police come into the scene at the begin, was she responsible of sendi

 Camera and Editing: Within the advert there is only a use of one camera shot being a close up shot. However, it is not an extreme close up shot as you are still able to see the atmosphere/ the actions taking place in the background. The use of this camera shot to show the change in her emotions throughout the entire advert from start to end. This is also shown through the use of a ridgely structure. Although she doesn’t make direct mode of address in majority of the advert, she makes direct mode of address at the end to make the audience feel sympathetic due to the stages of emotional clips that they have watched prior. This directs to the audience that she wants their help, in order for things to go back to the way it was before and that they could do this by donating towards the cause behind this advert.  The camera shot use front to add is a close-up home it’s not an issue and close up as you’re still able to see that it’s taken place in the background this gives the audience an im

  Within the advert for Tide from the 1950s, women are represented in a way to reinforce the stereotype that all they are good for is cleaning, which was what was dominantly linked to the purpose of women back then. This is reinforced due to the masthead saying, 'Tide's got what women want' portraying that their main target audience is women as every women at that time period use tide on a daily basis and can't live without it, instigated by the verb 'want'.  Women are represented as innocent and vulnerable due to the clothing that is given to them in the advert. The use of the polkadot dress shows innocence as a simple yet elegant design however the use of red lipstick shows seductive and vulnerability towards the product being advertised in the advert. Due to her hair being tied up you are able to get the impression that she is keen to clean and that she is keen to use this product this is also enhance by the indirect mode of address made from the audience, Ye

Representation of the Uk: The UK is represented as an audience that doesn’t value water the same as other certain countries may because although they are surrounded by water occasionally they tend to ignore it due to its value being little in the UK, which portrays us as being seen as spoilt. The scene the in opening part of the advert is based in a middle class home and this is evident due to the digital radio & flower plot sitting on a window sill giving a view of garden outside indicating that it is also taken place in a suburban area as in a urban area you are expected to see flats or houses out of the window as it being more densely populated. The factor of it being set in a suburban area engages the audience as the setting at the start is similar to the setting of those watching the advert making it relatable to their preference. Representation Of Africa: Within the advert  Africa is shown as a country of negative poverty in a rural area. The change in scenery is a way of con