Skip to main content

WaterAid Advert- Key To Exam

Representation of the Uk:

The UK is represented as an audience that doesn’t value water the same as other certain countries may because although they are surrounded by water occasionally they tend to ignore it due to its value being little in the UK, which portrays us as being seen as spoilt. The scene the in opening part of the advert is based in a middle class home and this is evident due to the digital radio & flower plot sitting on a window sill giving a view of garden outside indicating that it is also taken place in a suburban area as in a urban area you are expected to see flats or houses out of the window as it being more densely populated. The factor of it being set in a suburban area engages the audience as the setting at the start is similar to the setting of those watching the advert making it relatable to their preference.

Representation Of Africa:

Within the advert  Africa is shown as a country of negative poverty in a rural area. The change in scenery is a way of contrasting between, middle class suburban area into a poor lower class rural area. And although they are represented as a poor country they are not shown as victims which makes the audience empathise rather than sympathise towards the people in the advert. 

Main Character:

She is used as an overall representation of her people as well as Africa alone, this is due to her being the main protagonist throughout. She has a mixture of mood in the advert and this is evident whilst she is singing as at the start she has an emotional expression that shows she has nothing to look forward to however as she continues on in the advert, her emotions start to lighten up building a happier look. This is then enhanced with the feature of lighting as the more her mood changes in a positive way the more warming tones of lighting that appears in the background. Singing makes her look innocent song with the use of her pastel clothing. Her outfit breaks away from the traditional standard narrative that is usually used in aid adverts, where instead of people crying out for help towards the audience, there is no sense of victimisation instead there is sense of vulnerability throughout. 

Lighting and Colour:

The lighting at the start of the advert gives a gloomy cold atmosphere due to the blue and green colour palette used for the weather however is contrasted in the change of scenery into a more warming light, with the effect of the sun in the background. The colour increases towards the end of the advert when she gets closer to the water pump which has been provided by all the people who have donated from watching the adverts that WaterAid produce. The colour of the water at the end of the advert connotes the sense of preciousness and value due to the lighting enhancing the image of it, whereas at the beginning of the advert where it is shown as non valued and unimportant. 

Comments

Post a Comment

Popular posts from this blog

Representation In Tide Advert

  Within the advert for Tide from the 1950s, women are represented in a way to reinforce the stereotype that all they are good for is cleaning, which was what was dominantly linked to the purpose of women back then. This is reinforced due to the masthead saying, 'Tide's got what women want' portraying that their main target audience is women as every women at that time period use tide on a daily basis and can't live without it, instigated by the verb 'want'.  Women are represented as innocent and vulnerable due to the clothing that is given to them in the advert. The use of the polkadot dress shows innocence as a simple yet elegant design however the use of red lipstick shows seductive and vulnerability towards the product being advertised in the advert. Due to her hair being tied up you are able to get the impression that she is keen to clean and that she is keen to use this product this is also enhance by the indirect mode of address made from the audience, Ye
1 comment
Read more

Beyonce Music Videos

In the music video of Beyoncé's song 'Already ft. Major Lazer' is set in the environment of a black country and culture. This is evident due to the style of clothes she is wearing throughout the whole video which consists of animal print clothing, painted clothing which is often found in West Indian tribes and an outfit made entirely of gold. the style of the movie is a storytelling narrative as it is not constantly focused on her the entire video. There are clips of the other participants dancing and just being natural in their own atmosphere, I believe this is to tell the story of what black cultures are like as well as enforcing history. Because in the past stories were told through dance instead of talking or from books. As well as the video being a storytelling narrative, the lyrics within  the song itself also embed great power behind what Beyoncé is trying to express through her video and the song as well. One main key term which is easily picked up in the video is t
Post a Comment
Read more

Analyse the representation of gender in “The Man” and “RipTide”?

  Taylor Swift- The Man   Ideology- Men are praised more than women as it is unexpected for men to carry out certain tasks for example; when the man was sitting in a park with his child playing with her. Men are able to achieve much more the women Lyrics express how taylor believes she would gain more respect is she was a man relating back to the 19 th century where women weren’t viewed as important as men The main ways that the videos represent gender Is similar in certain ways. Within both videos they show women as with holding less relevance and acknowledgement as men, women are seen as inferior in both music videos not just due to the lyrics sang but because of the actions taking place within the scenes as well. They are portrayed as inferior as in Swifts “The Man” she expresses how if she was a man she would gain more respect for certain actions that she carries out.  This is because in society men doing domestic labour in absence of females are unusual therefore consistently prai
Post a Comment
Read more