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Riptide Music Video

Direct lyrics and literal however not always literal

Symbols and metaphors

More subtel- (symbolical) ‘friends turning green’= shows money- green with envy?- moneys green

Nonlinear video based round the lyrics of the song – narrative

Left on the shelf shown to represent women – after a certain age you are no longer wanted

‘I just wanna know’ – Tarrot cards

Makeup gradually gets worse as the same lyrics repeat to show change shows a domestic sign of abuse- lowering the frame to show less confidence, gets more and more violent

Recourring theme of violence towards women throughout the video

 BEGINNING SCENE- Depersonailtising- don’t see womens face just her body intisigating sexualisation- doesn’t know she is being recorder

Aware of their engagement with women

Matching shots- old women looking confident and free as well as prisoned and abused (low angle shot) to look more powerful

Reference to horror genre- women escaping, being trapped etc (intertextuality)

“indie” +pop (independent alternative) 

Framing and colour is a reference to Wes Anderson as he liked to have symmetrical framing as well as appropriate use of colour

David lynch

Fragmented structure for the narrative

Repeative representations- storyline

Reflexitity is where you show the production of the video within the video for example like Deadpool where the character knows he is in a movie. This is shown in the video where the show the directolrs about to film a scene on the beach


Narrative:

The storyline behind the music video reflects on the theme of the video. Domestic violence is highlighted in the video as the conceptual frame, however is the meaning behind it. It presents points of domestic violence through the stages of the women’s appearance becoming more worse due to her makeup. Although you get a sense of domestic violence in the video from a women’s perspective you also receive a view of women being sexualised as well at the beginning of the video.

Lyrics & Symbols:

The lyrics sang in the song are, majority of the time’ direct and literal meaning that the actions/ images presented in the song are exact to the words being sang. However some of the actions are more subtle towards the lyrics, symbolical, for example; ‘friends turning green’ is sang when he shows a dollar note which, for the audience, make portray that friends are green with envy, or maybe just potentially because the money was green, building enigma. It seen as a non linear video due to it being based around the lyrics. Most of the lyrics hold power behind them as well and the actions in the video emphasis this power for example: ‘Left on the shelf’ is shown to represent how after a certain age women are no longer wanted however they are able to get a greater view and build a greater perspective of what’s going on in the world around them.

Representation:

Women are sexualised especially in the beginning scene of “Riptide”. This scene has a sense of depersonalising as although the camera is recording her body, her face isn’t being shown resulting in the fact that she potentially has no idea that she is being recorded. This gives the audience the impression that women aren’t valued nor respected within this video and that they are only used to get messages across based on the lyrics being sang in the background. Basically, used as objects to a certain extent, as a male gaze attracting a greater audience. 

Genre and Audience:



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