The format of this media platform is in the format of a podcast which is evident due to the layout of the website however it is produced by BBC Radio 4. The themes that are covered by this podcasting is themes related to modern day society particularly of the younger generations from 14 and above or 35 year old women which is their originated target audience. This is evident due to some of the topics consisting of, Love Island, Friendships, Not Wanting Children etc. Majority of the structure of the content comes from mostly just discussions, not just of the producers view but of other womens as well.
Within the advert for Tide from the 1950s, women are represented in a way to reinforce the stereotype that all they are good for is cleaning, which was what was dominantly linked to the purpose of women back then. This is reinforced due to the masthead saying, 'Tide's got what women want' portraying that their main target audience is women as every women at that time period use tide on a daily basis and can't live without it, instigated by the verb 'want'. Women are represented as innocent and vulnerable due to the clothing that is given to them in the advert. The use of the polkadot dress shows innocence as a simple yet elegant design however the use of red lipstick shows seductive and vulnerability towards the product being advertised in the advert. Due to her hair being tied up you are able to get the impression that she is keen to clean and that she is keen to use this product this is also enhance by the indirect mode of address made from the audience, Ye...
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